Llanwrtyd & District Heritage and Arts Centre is pleased to announce that it has been awarded a grant of £7,500 by the Heritage Lottery Fund towards a project to strengthen trustees capacity in areas of project management, governance and marketing to ensure a sustainable future. Over the past two years visitors have been impressed with the quality of the exhibition which tells the story of the town from the time it became famous as a Spa town up to the present day. Nevertheless, as trustees, we cannot rest on our laurels and need to ensure that the Centre goes from strength to strength so that we can look forward to a healthy and financially sustainable future.
We shall be appointing a marketing and project management consultant to mentor us for a total of 15 days staggered at suitable intervals throughout the year. The consultant will meet representatives from the Town Council and other tourism business enterprises in the town to see how the Heritage and Arts Centre and the town as a whole can benefit from new marketing initiatives taking place in Mid-Wales. These include the proposed ‘Heart of Wales Wellness’ project and Visit Wales A470 Cambrian Way initiative. Part of the funding will also allow trustees, our public relations officer and other volunteers to attend training courses to enable them to develop their own capacities in marketing and project management.
Richard Bellamy, Head of HLF in Wales, said “Llanwrtyd & District Heritage and Arts Centre is a good example of HLF’s Resilient Heritage programme. Good governance is essential to any project and having the skills needed to run a heritage centre will ensure that people can continue to enjoy this special heritage collection.”
Llanwrtyd Wells is renowned for its unusual and quirky events such as its Man versus Horse Marathon, Bog Snorkelling and World Alternative Events. Through this project we shall be endeavouring to demonstrate other reasons for visiting the town in order to broaden Llanwrtyd Wells’ overall appeal as a tourist destination.
Thanks to National Lottery players, we invest money to help people across the UK explore, enjoy and protect the heritage they care about – from the archaeology under our feet to the historic parks and buildings we love, from precious memories and collections to rare wildlife. www.hlf.org.uk. Follow us on Twitter, Facebook and Instagram and use #NationalLottery and #HLFsupported